Privacy Policy
Privacy Policy
Last updated: August 18, 2025
This Privacy Policy outlines how Verona Flowers (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase from veronaflowers.com (the “Site”) or otherwise engage with us regarding the Site (collectively, the “Services”). In this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.
Please review this Privacy Policy carefully. By accessing or using any of the Services, you consent to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, please do not use or access the Services.
Changes to This Privacy Policy
We may revise this Privacy Policy periodically to reflect changes in our practices, operational needs, or legal and regulatory requirements. The updated Privacy Policy will be posted on the Site with a revised “Last updated” date, and we will take any additional steps required by applicable law.
How We Collect and Use Your Personal Information
To deliver the Services, we collect, and have collected over the past 12 months, personal information from various sources, as described below. The information we collect and use depends on your interactions with us.
We may use your information to communicate with you, provide or enhance the Services, meet legal obligations, enforce applicable terms of service, and protect the Services, our rights, or the rights of our users and others.
What Personal Information We Collect
The type of personal information we collect depends on how you interact with our Site and Services. “Personal information” refers to information that identifies, relates to, describes, or can be associated with you. The following sections detail the categories and types of personal information we collect.
Information You Provide Directly
Information you submit through our Services may include:
- Contact details: Name, address, phone number, and email.
- Order information: Name, billing address, shipping address, payment confirmation, email, and phone number.
- Account information: Username, password, security questions, and other account security details.
- Shopping information: Items viewed, added to your cart, saved in your account (e.g., loyalty points, reviews, referrals, or gift cards), or purchased.
- Customer support information: Information you include in communications with us, such as messages sent through the Services.
Certain features of the Services may require you to provide specific information. You may choose not to provide this information, but this may limit your ability to use or access those features.
Information Collected Automatically
We may automatically collect information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include:
- Device information
- Browser information
- Network connection details
- IP address
- Other data about your interaction with the Services
Information from Third Parties
We may collect information about you from third parties, such as:
- Vendors and service providers, like Shopify, who support our Site and Services.
- Payment processors collect payment details (e.g., bank account, credit/debit card information, billing address) to process orders and fulfill services under our contract with you.
- Third parties using online tracking technologies (e.g., pixels, web beacons, software developer kits, third-party libraries, cookies) when you visit our Site, open our emails, or interact with our Services or advertisements.
Information from third parties is handled by this Privacy Policy. See also the section on Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to fulfill our contract with you, including processing payments, fulfilling orders, sending notifications about your account, purchases, returns, exchanges, or other transactions, managing your account, arranging shipping, and facilitating returns or exchanges. We may also enhance your shopping experience by enabling Shopify to connect your account with other Shopify services, subject to Shopify’s Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising: We may use your personal information for marketing purposes, such as sending promotional emails, text messages, or postal mail, and displaying ads for products or services tailored to you on our Site or other websites.
- Security and Fraud Prevention: We use your information to detect, investigate, or address potential fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials secure. We recommend not sharing your username, password, or access details. Contact us immediately if you suspect your account has been compromised.
- Customer Support and Service Improvement: We use your information to provide customer support and improve our Services, aligning with our legitimate interests in being responsive, delivering effective services, and maintaining our business relationship with you.
How We Disclose Personal Information
We may share your personal information in certain circumstances for contract fulfillment, legitimate purposes, or as outlined in this Privacy Policy, including:
- With vendors or third parties performing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, fulfillment, and shipping).
- With business and marketing partners to provide services or advertise to you, under their privacy policies.
- When you request or consent to sharing information with third parties, such as for shipping or through social media widgets/login integrations.
- With affiliates within our corporate group to support our business operations.
- In connection with business transactions (e.g., mergers, bankruptcy), to comply with legal obligations (e.g., responding to subpoenas or search warrants), enforce terms of service, or protect the Services, our rights, or the rights of users and others.
Over the past 12 months, we have disclosed the following categories of personal information for the purposes described in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
| Category | Categories of Recipients |
| Identifiers (e.g., name, contact details, certain order/account information) | Vendors and third-party service providers (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers), business and marketing partners, affiliates within our corporate group |
| Personal information (per California Customer Records statute, e.g., name, contact details, certain order/account information) | Vendors and third-party service providers (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers), business and marketing partners, affiliates within our corporate group |
| Commercial information (e.g., order information, shopping information, customer support information) | Vendors and third-party service providers (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers), business and marketing partners, affiliates within our corporate group |
| Internet or other similar network activity (e.g., Usage Data) | Vendors and third-party service providers (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers), business and marketing partners, affiliates within our corporate group |
| Geolocation data (e.g., locations derived from IP address or other technical measures) | Vendors and third-party service providers (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, data analytics providers), business and marketing partners, affiliates within our corporate group |
We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.
With your consent, we may share personal information for advertising and marketing purposes.
User-Generated Content
If you post product reviews or other user-generated content in public areas of the Services, this content will be publicly accessible. We cannot control who accesses this information or ensure that those with access will respect your privacy or keep it secure. We are not responsible for the privacy, security, accuracy, use, or misuse of publicly available information you share or receive from third parties.
Third Party Websites and Links
Our Site may include links to third-party websites or platforms. If you follow these links, review the privacy and security policies of those sites, as we are not responsible for their privacy, security, or the accuracy, completeness, or reliability of their information. Information you share on public or semi-public venues, including third-party social media platforms, may be viewable by others without limitation. Including such links does not imply endorsement of their content, owners, or operators, except as explicitly stated.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request its deletion.
As of this Privacy Policy’s Effective Date, we do not have actual knowledge of “sharing” or “selling” (as defined by applicable law) personal information of individuals under 16.
Security and Retention of Your Information
No security measures are entirely foolproof, and we cannot guarantee absolute security. Information sent to us may not be secure during transit. We recommend avoiding insecure channels for sensitive or confidential communications.
Retention periods for your personal information vary based on factors like account maintenance, service provision, legal obligations, dispute resolution, or enforcement of applicable contracts and policies.
Your Rights
Depending on your location, you may have the following rights regarding your personal information, subject to certain limitations and exceptions:
- Right to Access/Know: Request access to the personal information we hold about you, including how we use and share it.
- Right to Delete: Request deletion of personal information we maintain about you.
- Right to Correct: Request correction of inaccurate personal information.
- Right of Portability: Receive a copy of your personal information or request its transfer to a third party, where applicable.
- Right to Opt Out of Sale/Sharing or Targeted Advertising: Direct us not to “sell” or “share” your personal information or opt out of processing for targeted advertising, as defined by applicable laws. If you visit our Site with a Global Privacy Control opt-out signal enabled, we will treat it as a request to opt out of “sale” or “sharing” for that device and browser, depending on your location.
- Restriction of Processing: Request that we stop or restrict processing your personal information.
- Withdrawal of Consent: Withdraw consent where we rely on it to process your information.
- Appeal: Appeal our decision if we decline your request by replying to our denial.
- Managing Communication Preferences: Opt out of promotional emails using the unsubscribe option in our emails. Non-promotional emails (e.g., account or order-related) may still be sent.
Exercise these rights via our Site or by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to verify your identity (e.g., email or account information) before responding. You may authorize an agent to make requests on your behalf, but we will require proof of authorization and may need to verify your identity directly. We will respond promptly as required by law.
Complaints
If you have concerns about how we process your personal information, contact us using the details below. If unsatisfied with our response, you may appeal by contacting us or complain with your local data protection authority.
International Users
Your personal information may be transferred, stored, or processed outside your country of residence, including by our staff or third-party service providers. For transfers out of Europe, we rely on mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK contracts, unless the destination country is deemed to provide adequate protection.
Contact
For questions about our privacy practices, this Privacy Policy, or to exercise your rights, please contact us at:
Phone: +1 (831) 889-9898
Address: Verona Flowers, 440 S Central, Glendale, California 91204, USA